Writing a book requires intense focus and is extremely challenging. Finding an honest publisher who won't rip you off and take advantage of you is another battle in writing. The final frontier after battling these two initial menaces is adequately marketing the book once it is done.
Most authors are exhausted after writing and publishing their book. Therefore they don't have the energy and patience to take the time to aggressively market their prized masterpiece. Most authors enjoy writing more than the business of selling books. Hence there are few "best-selling authors" among the millions writing books.
This is not to say the content of the unknown authors is unworthy. On the contrary, many undiscovered authors works are far more worthy of attention than those heavily marketed and sold to the masses. Proper packaging and distribution is important to awake and arrest the attention of readers. As with most industries, the retail book world is most competitive and demands authors be savvy.
Sadly and understandably many talented authors are not. Therefore they must either hire someone who is or endure the lengthy learning process as they grasp the bullish book market by the horns. It's a wild ride indeed and not for the faint in heart.
I have often been angered by publishers who provided misinformation, poorly edited my work, or even butchered the spirit of the book in their attempt to be socially correct. All of these factors come into play when selecting a publisher.
The marketing however can be approached innumerable ways. Google pay-per-click ads and Oprah's website are just two immediate ways to drive traffic and generate interest in your book. The problem is both are very expensive and for a self-published author can quickly break the bank.
Authors therefore must creatively find ways to captivate their local market and readers across the nation. There are no rules, nor limits. Just be extremely vocal and excited about your topic!
Paul Davis is the prolific author of 12 books including United States of Arrogance challenging the hypocrisy of U.S. democracy and foreign policy. Paul is a highly sought after worldwide professional speaker.
Paul's books: Breakthrough for a Broken Heart; Adultery: 101 Reasons Not to Cheat; Are You Ready for True Love; Stop Lusting & Start Living; Waves of God; Supernatural Fire; Poems that Propel the Planet; and God vs. Religion.
Paul's compassion for people & passion to travel has taken him to over 50 countries of the world where he has had a tremendous impact. Paul's organization Dream-Maker Ministries is building dreams, breaking limitations & reviving nations.
Paul inspires, revives, awakens, impregnates with purpose, imparts the fire of desire, catapults people into a new level of self-awareness, facilitates destiny discovery and dream fulfillment.
Contact Paul to minister, speak at your event or for life coaching:
RevivingNations@yahoo.com
407-284-1705
http://www.PaulFDavis.com
http://www.DreamMakerMinistries.com
http://www.CreativeCommunications.TV
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